Who's the audience?

Often the challenge of putting a production together is determining the audience. It's often obvious to me, but there are role players of varying persuasion in these meetings that have a view that might not be objective, not see the bigger picture of what needs to be communicated, and how to do it. The skill is in offering options and persuading the group to agree on the most appropriate solution. Not what you learned in film school...
However the picture above is not one of those situations.
Lutz is clear in what is required, he has worked with the children at Hokisa for many years and has presented our DVD at various fundraisers in Europe - covered all the bases. What a pleasure to work with! This was the first run through of their new 2012 version, showing their progress over the last 10 years since I've started with them. And even though the kids aren't our target audience, it's fantastic to hear them laughing and enjoying the production - and be proud to have been part of it.
I know I am.
Deon